Gilbert Web Design
Blog
04-26-2025
Your website is your digital storefront, and just like a physical store, its appearance and functionality need to stay current to attract and retain customers. Staying aware of web design trends helps ensure your small business presents a modern, engaging, and effective online presence. Here are the top 10 trends shaping web design in 2025:
Artificial intelligence is moving beyond backend tasks. Expect more websites using AI to personalize user experiences based on behavior and preferences. AI chatbots will become smarter, offering highly relevant support and lead qualification 24/7.
Dark mode continues its reign, offering reduced eye strain, battery savings on OLED screens, and a sleek aesthetic. Offering users a toggle between light and dark modes is becoming standard practice.
Awareness of the internet's carbon footprint is growing. Trends include optimized images, cleaner code, green hosting, and minimalist designs that load faster and consume less energy. Highlighting sustainability efforts can also resonate with eco-conscious consumers.
Subtle animations and microinteractions (e.g., button hover effects, loading animations) provide engaging feedback to users, making the interface feel more alive and intuitive. Overdoing it can slow sites down, so balance is key.
Large, bold typography used strategically makes a strong visual statement. While sans-serif fonts remain popular for body text, expect to see more expressive serif fonts used in headlines for personality and elegance.
Designing for accessibility (following WCAG guidelines) is not just ethical; it's increasingly becoming a legal requirement and essential for reaching the widest possible audience. This includes proper color contrast, keyboard navigation, alt text for images, and more.
Websites are using scroll-triggered animations and transformations to tell stories or reveal information dynamically as the user scrolls. When done well, it creates a highly engaging narrative experience.
Presenting complex information visually through interactive charts, graphs, and infographics makes data more digestible and engaging than blocks of text.
Speed and performance remain paramount. Google's Core Web Vitals (LCP, FID/INP, CLS) directly impact SEO rankings and user experience. Optimization for speed is non-negotiable.
Moving beyond flat design, claymorphism adds a soft, friendly, 3D-like quality to UI elements, often characterized by rounded corners, inner/outer shadows, and a tactile feel.
Keeping up with trends while ensuring functionality and performance requires expertise. At Gilbert Web Design, we blend modern aesthetics with solid technical foundations to create websites that are not only visually appealing but also drive results for small businesses.
Ready to incorporate these trends into your website?
Image Caption: A dynamic collage showcasing examples of 2025 web design trends like dark mode, bold typography, AI chatbots, and soft 3D elements. This image was designed by AI.
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